2020 Annual Report

Heartland Financial USA, Inc. is Rebranding as HTLF

Introducing HTLF. Our new brand reinforces the Strength, Insight and Growth we bring to our employees, customers, communities and investors. HTLF honors Heartland’s rich history and reflects the company’s geographic diversity and continued growth.

HTLF’s unique model powers its banks with technology, efficiency and strength. Decision making is local and focused on customers and relationships. This is community banking with the scale to compete at any level.

HTLF PROFILE

HTLF’s geographically diverse group of banks are located across the Midwest, Southwest and West regions of the United States.

Financial Highlights

$0B Total Assets
0% 5-Year Asset
Growth Rate
$0B Market Cap
$10M Net Income Available
To Common Stockholders
0% ROTCE*
0% Fully Tax Equivalent
Net Interest Margin*

As of and for the year ended December 31, 2020. *Refer to the earnings release for a reconciliation of this non-GAAP measure.

To Our Shareholders and Friends

Strength. Insight. Growth.

Picture of Bruce K. Lee, President and CEO at HTLF
Strength. Insight. Growth. It’s what we bring to our customers and what our unique business model and geographically diverse footprint brings to our shareholders.

Bruce K. Lee President and CEO

Picture of Lynn B. Fuller, Executive Operating Chairman at HTLF
I would like to thank our leadership teams, employees, customers, communities and shareholders for their ongoing support and dedication. We are truly grateful for your continued investment in HTLF.

Lynn B. Fuller Executive Operating Chairman

Strength.

WE OFFER STRENGTH.

Our unique model powers our geographically diverse group of banks with technology, efficiency, and strength. Decision making is local and focused on customers and relationships. This is community banking with the scale to compete at any level.

Strength. Insight. Growth.

We provide strength everywhere.

HTLF’s financial strength, diverse geographic footprint, strong leadership and dedicated local talent positioned us to care for our employees, provide relief for our customers and help ease hardships facing our communities.

Dad with child working on computer from home Stronger Together

Our business model is designed to endure challenging times.

Grid of photos of HTLF community relations events United Under One Mission

We offer strength everywhere.

Growth.

THE POWER OF GROWTH.

We are focused on thoughful, intentional, and solid growth. Growth fuels our ability to evolve to our customers needs. It affords the opportunity to compete at any level, while providing unmatched experience. It’s how we acheive our mission of enriching lives one customer, employee and community at a time. Together as HTLF.

City skyline in the state Texas
City skyline in the state Arizona
Mergers and Acquisitions

We seek growth everywhere.

Our growth in 2020 was unprecedented. We closed our largest acquisition ever, the AimBank transaction in West Texas. AimBank merged with HTLF’s Lubbock-based FirstBank & Trust.

Arizona Bank & Trust completed its acquisition of Johnson Bank’s four banking centers in Arizona. Acquisitions contribute to several companywide goals.

Strength. Insight. Growth.

We gain strength everywhere.

Nathan Jones Headshot
New HTLF Leadership

Nathan Jones

Executive Vice President, Chief Credit Officer

Nathan brings more than 20 years of proven experience in managing large scale credit and banking operations, while developing new business processes and capabilities within global and regional financial institutions. As Chief Credit Officer, he is responsible for leading the credit administration organization, an especially important role given today’s dynamic credit environment.

Brent Giles Headshot
New Bank Leadership

Brent Giles

President and CEO

Brent has more than three decades of banking experience, which includes commercial and consumer banking, strategic leadership and teambuilding. He has an unwavering commitment to serving customers and a dedication to community involvement, actively working with local boards.

We invest for growth.

When the world shifted to a mostly virtual environment, HTLF had the solutions to meet our customers’ needs, providing options for banking on their terms, in-person or digitally.

HTLF Apple Pay Feature on iPhone
Insight.

COMPREHENSIVE INSIGHTS.

We are a diverse team of financial experts, analysts and thought leaders. We are committed to providing our customers with insights that go beyond basic economic and market advice. We believe dedicated local talent offers unique perspective on regional markets and a true understanding of the customers we serve. It is from this comprehensive view that we provide smart, evidence-based insights that drive real results.

We provide insight for customer success

Stories from some of our successful clients.

Living Room Setting with Couch and Table
Dubuque Bank and Trust logo Flexsteel Logo

Steely resolve manufactures strong results.

Close up photo of flower bouquet
Illinois Bank and Trust logo Floracracy Logo

Insights flourish into something beautiful.

Two people with gloved hands holding a Marathon Medical box of Surface Disinfectant
CityWide Banks Logo Marathon Medical Logo

Partners who grow together, stay together.

GEOGRAPHIC DIVERSITY

More success stories from our clients.

Goodwill Logo Arizona State Bank & Trust Logo
Fresno Mission Logo Premier Valley Bank Logo
Docs Who Care Logo Bank Blue Valley Logo
Falling Colors Logo New Mexico Bank & Trust Logo
Wrought Washer Logo Wisconsin State Bank & Trust Logo
Treehouse Logo Minnesota Bank & Trust Logo
SRI Group Logo Rocky Mountain Bank Logo
ACU Logo First Bank Logo
DIVERSITY, EQUITY AND INCLUSION

We look for insight everywhere.

As HTLF we are a diverse and unique group. It’s the variety of experiences and lifestyles we bring to work every day that allow us to provide greater insights to help us better understand each other and our customers. Our diversity, equity and inclusion journey continues.

Strength. Insight. Growth.

Download the HTLF 2020 Annual Report

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© 2021 Heartland Financial USA, Inc. Equal Opportunity Employer